New Hyatt Promotion Points from April 1

With just as much fanfare because it could muster, Hyatt replaced its loyalty program, Gold Passport, on March 1 together with the World of Hyatt program. If not negative, Travelers were largely unimpressed.

Hyatt now announced its initial network-wide advertising. As such, it’s a chance for Hyatt to make a statement concerning the commitment of the company and the new program’s generosity to its members.

Offer Details

World of Hyatt members can earn double points.

Registration is required.

Offer or No Deal

To recap: no bonus for the first qualified stay, and points to the next and subsequent remains.

As my 19-year-old’d state: “Meh.”

Or, in the words of travellers posting a website for travellers, on FlyerTalk:

With the new program, also Hyatt appears intent on underwhelming its clients. If that’s Hyatt’s World, it’s destined to be a world.

Reader Reality Check

What are your early impressions of World of Hyatt?